On screen (RGB)
Printed (illustrative)
RGB, CMYK and Pantone in one minute
- RGB: red, green and blue light. How screens show colour.
- CMYK: cyan, magenta, yellow and black inks. Used in process printing.
- Pantone: a system of colour references. It's a target to match, not a guarantee that every material can hit it exactly.
Should I send RGB or CMYK?
It depends on the production set-up. Some print software works best with CMYK files, while others take profiled RGB and convert it using profiles matched to the printer and material. We'll tell you what we prefer for your job, and we check every file either way.
Getting colour right
- Tell us your brand colour references
- Say which colours matter most
- Ask for a printed proof on the real material for colour-critical work
- View it in the light it will be seen in